Singapore Green Building Council (SGBC) is turning its attention to the general public in order to boost demand for green buildings.
For the first time the council has begun a consumer-focused marketing blitz, involving bus advertising and an interactive website, in order to drive public awareness of the benefits of green buildings.
Called “Live.Work.Play.Green”, the campaign involves an online quiz for residents that covers some of the key benefits of green buildings, with prizes including a trip for two to Melbourne, which is lauded as one of the world’s most liveable cities.
“Green buildings are not only good for the environment — they are good for you too,” the consumer site says.
Speaking at the SGBC Leadership Conversations 2018 event last week, SGBC president Tan Swee Yiowsaid the campaign had been developed as most people were still not prepared to pay a premium for a greener building.
“We hope that people will learn that green buildings are healthier and better for their occupants, and that utilities savings are just one part of the equation,” he said.
Mr Tan said green buildings were important as even though they occupied just three per cent of the world’s land mass, they were responsible for more than half of the world’s energy and one-third of total carbon emissions.
The campaign, which coincides with Singapore’s “Year of Climate Action”, will see eight Singapore buses carrying advertisement on green buildings hit the roads until September, with the associated quiz also offering prizes including stays at the Marina Bay Sands and Resorts World Sentosa, both known as eco-developments.
Singapore’s environment and water resources minister Masagos Zulkifli said improving energy and water efficiency in buildings was “a key strategy for reducing our emissions”.
“This is a good effort to raise awareness… of the value of green buildings and the important role they play in reducing our carbon footprint,” he said.
Cameron Jewell / The Fifth Estate